Nirvana Black, developed first, took a year and a half, with around 50 different concoctions before hitting on the winner — “and that’s 50 versions not including the various tweaks we made to individual notes,” said Ashley. Nirvana White took just a few months.
Originally, the concept was to do just one fragrance to start, but during the development process the Olsens decided against trying to cram too many notes into one bottle. “We wanted to keep things as pure as we could,” said Mary-Kate. During one tweaking session, Ashley suggested doing two fragrances, an idea that immediately took root. “They also layer very nicely,” Ashley pointed out. “It’s not necessarily meant to be either/or, but both [fragrances].” For More